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lunch & learn

The Long Leaf Pine meeting room at UNCW was the setting for a recent GWAPCC event. The Greater Wilmington Area PCC (GWAPCC) held a Lunch & Learn event on Informed Delivery – Informed Visibility in a venue named after Wilmington's own nickname as the Port City. Attendees had views of the Fisher Student Center and the Campus Life courtyard.

The participants were welcomed to the University of NC Wilmington by Samuel Nevarez, UNCW Postal Services Supervisor and GWPCC Secretary.

GWAPCC Postal Co-Chair, Chris Spann (Wilmington Postmaster) and GWAPCC Industry Co-Chair, Brad Donnell (Owner Linprint Company) welcomed more than 24 participants; some who came from as far away as Cary, Jacksonville and Fayetteville, NC. Attendees included printers, marketers, large mailers and independently owned mailroom executives.

The GWAPCC Co-Chairs spoke on the benefits of membership and sponsorship of the PCC organization. On hand to answer questions from the audience were Josh Kelly, USPS HQ Sr. Account Rep. and GWAPCC Treasurer, as well as Beverly Hall, USPS Mailing Standards Specialist.

USPS Mailing and Shipping Executive, Linda Gordon, explained to the audience how Informed Delivery integrates hardcopy mail and digital marketing, providing interactivity for customers. She shared how the USPS is responding to consumers’ increasing desire to interact and communicate digitally with their mail. One marketer indicated, on his event evaluation, that the information provided will be very beneficial for his clients.

Special guest speaker, USPS Postal Inspector and Wilmington/Raleigh Team Leader, Michael Carroll was introduced and spoke on the topics of Identity theft and security. He addressed security concerns of the Informed Delivery application and program. Mr. Carroll had the full attention of the audience, as he engaged them with questions, statistics, and prizes.

During a lunch break, attendees participated in a networking challenge to collect as many business cards as they could from each other. They also listened to an informational video about the upcoming National Postal Forum (NPF) and received registration booklets and coupons.

The event closed with the selection of a door prize winner and a networking challenge winner, as well as new GWAPCC members and potential sponsors. Feedback from event evaluations was extremely positive and encouraging. The GWAPCC is excited to get busy planning its next event. Stay tuned……

Next Generation Campaign Awards 2020

next generation campaign awards 2020Next Generation Campaign Awards

Celebrating Innovative Direct Mail

There will two categories in 2020:

  • The Grand Champion trophy will be awarded to the most innovative and effective campaign that leverages Informed Delivery.
  • The Innovative B2B Campaign Award will go to the best B2B campaign.

The contest is free to enter. The entry deadline is February 14th. Winners will be announced at the National Postal Forum in April in Orlando.

to enter the contest: https://www.usps.com/nextgenaward/

next generation campaign awards how to vertical 2020

USPS National and North Carolina News

News from USPS National and USPS North Carolina region.
RALEIGH, NC — The U.S. Postal Service will relocate the Cameron Village Post Office to a yet-to-be-determined location as close as reasonably possible to the current site.
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The U.S. Postal Service celebrates the beauty of Wild Orchids with stamps of flowers that grow in the United States. The stamp art highlights photos taken by photographer Jim Fowler. Art director Ethel Kessler designed the stamps.
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In February 2020, the U.S. Postal Service will issue the Let’s Celebrate! stamp for any joyous occasion. Whether celebrating a birthday, an anniversary, a new job or retirement, this stamp will help mark the occasion.
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GREENSBORO, NC – The Postal Service will observe the Martin Luther King Jr. federal holiday on Monday, Jan. 20, 2020. Post Offices will be closed and there will be no mail delivery with the exception of Priority Mail Express, which is available 365 days a year.
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The U.S. Postal Service will dedicate a stamp honoring golfer Arnold Palmer (1929–2016), who rose from humble beginnings to become a champion.
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MONTEREY PARK, CA — The U.S. Postal Service today marked the beginning of the Lunar New Year by issuing a new Forever stamp celebrating the Year of the Rat. The stamp was dedicated during opening ceremonies of the Monterey Park Lunar New Year Festival, one of the largest festivals of its kind in the nation. The public is asked to share news of the stamp using the hashtag #LunarNewYear.
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WASHINGTON – The Governors of the United States Postal Service are conducting a thorough, nationwide search for a successor to Postmaster General Megan J. Brennan, who announced her intent to retire effective Jan. 31, 2020. To facilitate the search and transition process, the Postmaster General has agreed to delay her retirement date.
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CHARLOTTE, NC — Many consumers are in a sprint to the finish getting their holiday gifts and greetings in the mail. This week is anticipated to be the busiest week of the holiday mailing and shipping season for the Postal Service. The agency expects to process and deliver nearly 2.5 billion pieces of mail, including packages, this week alone.
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GREENSBORO, NC — Post Offices nationwide will be closed Wednesday, Dec. 25 and Wednesday, Jan. 1. All Post Offices will be open after the holidays, and regular mail delivery will resume Dec. 26 and Jan. 2.
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CHARLOTTE, NC — As an added customer convenience during the holiday season, select Post Offices throughout North Carolina will be open extended hours and additional days during December.
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